由 jpichiban 为了在竞争激烈的中国电动汽车市场对抗比亚迪等竞争对手，全球最大的车载电池企业宁德时代开始强化自主宣传。该公司在成都开设了一个展厅，展示了搭载其电池的100款来自全球不同品牌的电动汽车，并开始在交通枢纽站和车展上进行广告宣传。宁德时代还推出了性能更强的新型LFP电池，以应对比亚迪在该领域的领先地位。然而，宁德时代面临着电池价格下跌和海外市场竞争加剧的挑战。为了巩固品牌实力并应对未来的竞争，宁德时代需要在全固态电池普及前提升品牌知名度，并开发具有差异化优势的产品。
Original Title: 宁德时代强化自主宣传，对抗比亚迪
Summary: In order to compete with rivals like BYD in the fiercely competitive Chinese electric vehicle market, the world’s largest automotive battery company, CATL, has begun to strengthen its own advertising. The company has opened a showroom in Chengdu, showcasing 100 electric vehicles from various global brands equipped with its batteries. It has also started advertising in transportation hubs and auto shows. CATL has also launched a new type of LFP battery with enhanced performance to address BYD’s leading position in this area. However, CATL faces challenges such as falling battery prices and increasing competition in overseas markets. To strengthen its brand and address future competition, CATL needs to enhance its brand recognition before the widespread adoption of solid-state batteries and develop differentiated products.
Original article: http://cn.nikkei.com/china/ccompany/56543-2024-08-29-05-00-10.html?print=1