由 jpichiban 大众汽车正在经历其电动车转型策略的困境。由于全球电动车销售放缓，特别是中国市场被比亚迪等中国企业迅速崛起所蚕食，大众在电动车领域的前期巨额投资未能带来预期收益，导致其盈利能力下降。为了扭转局面，大众被迫考虑关闭部分德国工厂并裁员，这是该公司成立以来首次面临关闭德国本土工厂的可能性。这一决定也反映出大众对欧洲电动车市场以及中国企业竞争力的误判。
Original Title: 误判市场和中企崛起让大众被迫修正EV策略
Summary: Volkswagen is facing difficulties with its electric vehicle (EV) transition strategy. Global EV sales are slowing down, particularly in the Chinese market, where Chinese companies like BYD have risen rapidly, eating away at Volkswagen’s market share. As a result, Volkswagen’s massive investments in the EV sector have not yielded the expected returns, leading to a decline in its profitability. To reverse this trend, Volkswagen is considering closing some of its German factories and laying off employees. This is the first time in the company’s history that it has faced the possibility of closing its factories in Germany. This decision also reflects Volkswagen’s misjudgment of the European EV market and the competitiveness of Chinese companies.
Original article: http://cn.nikkei.com/industry/icar/56601-2024-09-04-09-55-00.html?print=1