泰德贝克:这个时尚品牌怎么了?

泰德贝克,以其古怪的广告和标志性的花卉图案而闻名,成为最新一家倒闭的高街品牌。近年来,该品牌一直面临着困境,包括销售下降、利润率下降和竞争加剧等问题。其产品被认为过于昂贵且不再符合年轻消费者对快时尚的需求。此外,泰德贝克在市场营销方面也未能跟上潮流,其广告和社交媒体策略不再像以前那样吸引人。

## Original Title: Ted Baker: What went wrong for the fashion label?

## Article Content:

The brand known for its quirky advertising and signature floral prints is the latest casualty on the High Street.

Original article: https://www.bbc.com/news/articles/czxle8zyzgxo