由 jpichiban 迪士尼宣布将从现在的5艘游轮扩展到13艘，计划在2031年前增加8艘，其中两艘将在新加坡和日本作为母港运营。迪士尼将以“海上”业务吸引家庭需求，推动主题公园业务增长。迪士尼游轮的特点是船上体验充分利用了其数字内容，例如以电影为主题的演出和游乐项目。2025年，第一艘以亚洲为母港的“探险号”将在新加坡启航，目标是吸引东南亚市场。2028年，运营东京迪士尼度假区的东方乐园将获得迪士尼授权，建造一艘游轮。迪士尼将通过游轮业务的扩展，弥补主题公园业务在通货膨胀下的收益下滑，并将其作为再次增长的催化剂。
Original Title: 迪士尼游轮要增至2倍的13艘，布局亚洲
Summary: Disney announced plans to expand its cruise fleet from 5 to 13 ships by 2031, adding 8 new ships, two of which will be home-ported in Singapore and Japan. Disney aims to attract family demand with its “at-sea” business, boosting theme park growth. Disney cruises are characterized by onboard experiences that leverage their digital content, such as movie-themed shows and attractions. In 2025, the first ship home-ported in Asia, the “Adventure,” will set sail from Singapore, targeting the Southeast Asian market. In 2028, Oriental Land, which operates Tokyo Disney Resort, will be granted a license by Disney to build a cruise ship. Disney will expand its cruise business to offset declining revenue from its theme park business due to inflation, and use it as a catalyst for further growth.
Original article: http://cn.nikkei.com/industry/tradingretail/56433-2024-08-23-05-00-01.html?print=1