由 jpichiban 佳能正在积极向中国Z世代推广数码相机。他们推出了价格亲民的入门级机型，并举办了面向Z世代的摄影培训活动，以提升照片和视频质量来吸引他们。佳能的目标是在2024年实现中国市场销量同比增长30%以上。中国Z世代对社交媒体的活跃和对高质量照片和视频的需求促进了数码相机市场的增长。其他品牌，例如索尼，也开始针对Z世代推出产品，竞争日益激烈。
Original Title: 佳能数码相机“对焦”中国Z世代
Summary: Canon is actively promoting digital cameras to Generation Z in China. They have launched affordable entry-level models and held photography training events aimed at Generation Z, in order to attract them with improved photo and video quality. Canon aims to achieve a year-on-year sales increase of more than 30% in the Chinese market in 2024. The active use of social media by Generation Z in China and their demand for high-quality photos and videos have spurred growth in the digital camera market. Other brands, such as Sony, are also starting to launch products aimed at Generation Z, intensifying competition.
Original article: http://cn.nikkei.com/industry/itelectric-appliance/56407-2024-09-06-05-00-23.html?print=1